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THE DALI -  MARKETING INTERNSHIP

Jonathan Monje

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JONATHAN MONJE 

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Florida State University  
Editing, Writing, and Media

The Dali Museum has cultivated a progressive space that harbors creativity, grants inspiration, and pushes people to see the world through a surreal and unconventioanl lens. The opportunity to work alongside this organization has taught me various skills and knowledge through marketing, critical analysis, comparative research, and more. The position allowed me to wear many hats as I helped a broad range of departments on projects and tasks.

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RESUME

SELF EVALUATION

SUPERVISOR LETTER OF EVALUATION

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AN ILLUSTRATED LIFE - MARKETING/PR TIMELINE

This was my biggest on-going project during my time working with The Dali marketing team. I digitized one of the most comprehensive books on Salvador Dali's life covering the spectrum of his personal and professional accomplishments and events. Creating and organizing a timeline with important dates and and photo's that would be used as reference points for marketing and Public Relation efforts.

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EDUCATION BRANDING

The Education Branding project involved compiling individual researching and branding information that would help with the education sector at The Dali. Currently still in progress, The Dali wants to create an education program that potentially allow all ages (specifically younger demographics in these documents) to take courses that pertained to art right at the museum. I compiled research from branding methods geared towards children and children brands to the psychological effects of color on cognitive and emotional growth. These documents contain information that is used through the branding and implementation of specific courses.

EDUCATION BRANDING PLAN

EDUCATION BRANDING MUSEUM

EDUCATION BRANDING ACCESSIBILITY

EDUCATION BRANDING COLOR PSYCHOLOGY

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VARIOUS TASK

These various tasks were given from different departments with The Dali.

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INSTAGRAM HIGHLIGHT PLAN

Researching different methods for marketing/branding through social media application (specifically Instagram) to help progress customer relation efforts.

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IMPORTANCE OF ART

I wrote up an article for The Volunteer View, shared and sent to the volunteers, employees, and others. Following a children's event that took place at the museum, i reflected on the importance of art within the community and how it directly correlates with child development.

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MUSEUM DAY MARKET RESEARCH

For this research document, i compiled information pertaining to Museum Day which is recognized globally. The information is used for future comparative analysis on museum day looking at other contributing museum rates, event offers, hours, etc.

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MEMBERSHIP COLLATERAL AUDIT

For this document, i audited the interior of The Dali and noted the various materials that contributed to memberships as well as personal recommendation on specific material placement.

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INNOVATIONLABS AT THE DALI

"The InnovationLabs at The Dali offer unique and unparalleled problem solving solutions. One-of-a-kind programs that combine more than 60 years of psychology and management research on creativity, creative problem solving, and innovation infused with Dali’s philosophy and methods to unlock a team’s true untapped creative potential."

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I compiled information regarding both competing innovation labs within our area along with conferences that the InnovationLabs would benefit from be that attending as a guest or speaker. 

CONFERENCE PROSPECTS

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